Conceptualizing a Business Essay Example | Topics and Well Written Essays - 750 words - 2

Conceptualizing a Business - Essay Example This is because the food is cheap, but it has many calories that pose health risks to citizens. Therefore, this aspect brings the writer to the choice of opening up a restaurant that has nutrient facts and serves healthy food at affordable prices. The restaurant will offer varied types of products, which will be served on different occasions. For instance, it will serve healthy products and services to customers such as colorful fruits and vegetables, which are rich in vitamins. It will also serve whole grains, and low-fat dairy product and other products, which have rich carbohydrates. Other products include fish, groundnuts, starchy, lean poultry and unsaturated oils like olive oil and canola that have low calories, hence reducing increased risks for diseases. These are beneficial because they have low calories; hence, they will help customers to have sufficient energy; thus living a healthy lifestyle (McLaughlin pr.8). Therefore, the restaurant will target all categories of customers including students, civil servants and even tourists from varied parts of the globe. The mission of the restaurant is to offer customers nutritious products and services at affordable prices. This mission is significant because it will improve the health living standards of many people; thus maintaining a healthy nation. The vision of the restaurant is to be the health-oriented competitive restaurant by delivering quality and health services at the lowest possible price while striving to meet the needs of all customers effectively. The organization will strive to achieve this in the future through ensuring that customers consume healthy products. Therefore, they will train employees to serve customers health products in order to enable the restaurant to become competitive in the future. The company will employ effective business strategies that will enable it to achieve a competitive advantage in the competitive business environment.