Canon photo chains Essay

InroductionThe message behind photo handcuffs was to inspire plenty by bedcover from one photograph to another as the next creative experience. The goal behind photo bondage was to build accurate insight, which is the main requirement to assemble strong engagement and a strong stress of supporting ideas. The purpose of film chains was to encourage consumers increase their experience with principle camera lense technology. The campaign was launched to allow people to compete and show their photo experience. The idea behind this photo chains was to create check off awareness and market their crossways. This would result in attracting many customers to buy code products.Which merchandising lay schema edict used in this campaign? Why?As merchandising positioning strategy, Canon launched an online campaign referred to as imagination. This campaign was a photo contest which encouraged people to inscribe by uploading their photos. This campaign was to create awareness ab show up their quality brand which they had created with purpose of inspiring its consumers. Perreault, stem & McCarthy (2012) states that customers tend to have more power in making purchases when they have detailed information of the product or services they are targeting to buy. Canon used this strategy by creating photo chains of which were announce through television and social networks. This advert directed people to their website where they were supposed to upload their picture.Canon had ceremonious a unique brand which was different from the other competitors this was as a result of influencing creative thinking and conception in its operations. Targeting consumers though online means was a good strategy to improve their relation with customers and building their brand awareness. Canon strategically placed its photo chains campaign online to reach out many consumers and generate them chance to upload their photos. The strategy was able to grow largely in the social media attr acting more audience. The canon EOS was of good quality and low price as compared to other competitors. Moreover, Canon also used the strategy of offering low prices with the aim of attracting many customers to buy their quality products.Evaluate and Explain the effectiveness and benefits of Photochains for Canon in terms of Target consumers Brand position in the market Profit (Short and Long-term)Canon Photo chains campaign mostly targeted individuals, companies and families. This was an effective online campaign which involved many people who had passion for photographs. correspond to Perreault, Cannon & McCarthy (2012) marketing tends to operate in various different dynamic where one of them is use of digital tools. On this perspective, online marketing ensured that Canon was able to create their brand awareness by reaching out to all global customers. Through Photo chains, Canon was able to reach out many people by mostly targeting wildlife, travel and DSLR videographers. Th e quality of their brand was to inspire people with the new level of creativity as way of creating brand awareness. The outcome results were encouraging as many global consumers opted to buy canon products.Brand position in the marketCanon established EOS brand of its own having advantage of creation unique and creative. This means that the conjunction positioned its brand to be unique from those of competitors. Introduction of EOS Photo chains which enliven and attracted many customers. This brand was distinctive and quite different from competitors. The purpose of this brand positioning was to improve consumer experience. The company also used value and price positioning in the market. This means that it offered high quality prices at relatively low price.Profit (Short and Long-term)Canon photo chains attracted many consumers who resulted to buy their products. This increased their fundamental sales due to high demand of their products. Building a strong brand, Canon was able to look out on the market ahead of other competitors which made them to increase their growth rate. This implies that the company will remain in market for long time due to quality brand they established.ReferencesPerreault, W. D., Cannon, J. P., & McCarthy, E. J. (2012). Basic marketing A marketing strategy planning approach.http//www.youtube.com/watch?v=wS1dO8ydng